--- title: General Die Casters named a 2021 Honoree with Smart Business Evolution of Manufacturing Awards description: General Die Casters named a 2021 Honoree with Smart Business Evolution of Manufacturing Awards image: https://info.generaldie.com/hubfs/neo_cs_evolution_2021.jpg --- [![General](https://info.generaldie.com/hs-fs/hubfs/General_Die_May2019/images/general-die-casters-logo-small.png?width=241&height=75&name=general-die-casters-logo-small.png "General")](https://generaldie.com/) - [Home](https://generaldie.com/) - [About](https://generaldie.com/about/) - [Photo Gallery](https://generaldie.com/photo-gallery/) - [Industries Served](https://generaldie.com/industries-served/) - [Why Choose Us?](https://generaldie.com/why-choose-us/) - Careers - [Job Postings](https://generaldie.com/careers/) - [Online Application](https://generaldie.com/online-career-application/) - Capabilities - [Castings](https://generaldie.com/castings/) - [CNC Machining](https://generaldie.com/cnc-machining/) - [Engineering](https://generaldie.com/engineering/) - [Quality Assurance](https://generaldie.com/quality-assurance/) - [Finishing](https://generaldie.com/finishing/) - [ISO Registration](https://generaldie.com/iso-registration/) - [Equipment](https://generaldie.com/equipment/) - [Directions](https://generaldie.com/driving-directions/) - [Blog](https://info.generaldie.com/blog) - [Contact Us](https://generaldie.com/contact-us/) # Blog # General Die Casters named a 2021 Honoree with Smart Business Evolution of Manufacturing Awards *![neo_cs_evolution_2021](https://info.generaldie.com/hs-fs/hubfs/neo_cs_evolution_2021.jpg?width=550&name=neo_cs_evolution_2021.jpg)* *Smart Business Magazine* announces the 2021 award honorees in their annual Evolution of Manufacturing. [Read the entire story here.](http://www.sbnonline.com/article/2021-smart-business-evolution-of-manufacturing/?utm_source=Smart+Business&utm_campaign=4952e73206-EMAIL_CAMPAIGN_2020_05_28_NEO_COPY_01&utm_medium=email&utm_term=0_e6d289e828-4952e73206-67207775) *"We're thrilled to be chosen amongst a distinguished honor roll of North East Ohio Manufacturers," commented Brian Lennon, CEO. "Ohio is a great place to manufacture and we're very proud of our associates as they persevered through a historically tough work environment."* **As published in *Smart Business Magazine*:** The die casting business has been impacted in several ways over the last decade. Overseas competition has caused tremendous downward price pressure, while new research and development have allowed the die casting process to produce castings of quality and complexity to replace components produced from more expensive processes. Led by CEO Brian Lennon, General Die Casters Inc. has combated price pressures by aggressively implementing robotic automation in the company’s casting and machining operation. As a result, its productivity has increased 30 percent over the last four years. Now, General Die Casters is developing its own internal education system, GDC University, to advance the knowledge and education of its entire workforce. And while its workforce is now smaller than it was previously, it is also more productive and knowledgeable. The company has been early an adopter of cutting-edge casting technology. In addition to automation, it has invested in plant-wide process monitoring and control, vacuum-assisted die casting and high-efficiency stack melting. It uses software that models the flow and solidification of the metal into the die for new process development and improvement, high-pressure jet cooling for die cast dies, new die coatings to extend die steel life and energy-efficient equipment that improves quality. By [Brian Lennon](https://info.generaldie.com/blog/author/brian-lennon) | February 16th, 2021 | Categories: [die casting](https://info.generaldie.com/blog/tag/die-casting), [Leadership](https://info.generaldie.com/blog/tag/leadership), [Management](https://info.generaldie.com/blog/tag/management), [innovation](https://info.generaldie.com/blog/tag/innovation) [Uncategorized](https://generaldie.com/category/uncategorized/) | [0 Comments](https://info.generaldie.com/blog/general-die-casters-named-a-2021-honoree-with-smart-business-evolution-of-manufacturing-awards#comments-listing) #### Share This Story, Choose Your Platform! 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